42 Jobs in Atlanta, GA
Weather Group Television LLC is Hiring a Social Media Manager Near Atlanta, GA
Working at The Weather Channel television network
As The Weather Channel television network, we have heightened focus on innovation, first-class storm coverage and hyper-localized weather information available through our various TV platforms including: The Weather Channel and Local Now. For more than 40 years, The Weather Channel television network has inspired viewers to explore, investigate and appreciate the experience of weather in all its forms.
We are one of the most widely distributed television networks and the leader in severe weather coverage, providing the most comprehensive real-time programming of any media outlet, with trusted meteorologists who analyze, forecast and report the weather. Weather is inherently fascinating, and we share our passion through the stories we tell to our audiences through our programming. The more our viewers engage with us, the more our stories illuminate how weather impacts almost everything.
Position Summary
Our Social Media Manager will define and execute the social strategy for The Weather Channel TV network’s portfolio of brands across social networks. They are charged with extending the editorial voice to the social sphere and collaborating with our on-camera meteorologists in an effort to drive key network initiatives. The candidate for this role is well versed on all major social platforms, stays up to date on the latest trends and shifts in the industry and is willing to pursue fresh ideas to achieve corporate goals and strengthen the relationship between The Weather Channel and its fans.
Essential Duties and Responsibilities
Develop social media strategies and direction for the company working across functions
Develop and implement appropriate tactics that grow Local Now, Pattern, and The Weather Channel’s social media footprint and enhance the brand
Seek out and interpret user feedback through a variety of traditional and non-traditional resources to guide social media program development and innovation.
Review competitive and marketplace analyses to assess trends and develop innovative new products and experiences.
Ensure that social media is being leveraged effectively to enhance the user experience and support business strategies and goals.
Act as an editor of all social platforms, approving and editing content to ensure consistent brand voice
Identify new opportunities and provide strategy recommendations to increase effectiveness of online and television marketing campaigns
Continuously optimize the brand's presence on Facebook, Twitter, Snapchat, Pinterest, Instagram and other relevant social media platforms
Educate and train talent and executives on social media trends and tools
Develop, test and execute social media and user-generated content integration on Weather Group platforms
Understand and propose solutions that would encourage users to contribute and share their photos, videos and other experiences with Weather Group brands and its consumers
Partner with Client Solutions and Ad Sales to develop social campaigns and best practices around advertiser requests
Advise internal clients on Internet marketing and social media strategies and how to effectively integrate into their overall marketing communications strategy
Job Summary
Full Time
$77k-98k (estimate)
02/05/2024
05/04/2024
The job skills required for Social Media Manager include Marketing Communications, Innovation, etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Social Media Manager positions, which can be used as a reference in future career path planning. As a Social Media Manager, it can be promoted into senior positions as a Social Media Communications Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Manager. You can explore the career advancement for a Social Media Manager below and select your interested title to get hiring information.
If you are interested in becoming a Social Media Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Social Media Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Social Media Manager job description and responsibilities
As the team lead, the social media manager will need to supervise junior team members, set up processes, and even manage multiple projects.
03/06/2022: Lynchburg, VA
Manages marketing and advertising on social media.
02/05/2022: Eugene, OR
Social media management requires high level efficiency, from setting up an editorial calendar to keeping all relevant social media channels updated.
03/11/2022: Stamford, CT
Social media managers are responsible for communicating with clients about their strategy and ensuring that the client’s vision comes to life on social media channels.
02/15/2022: Las Vegas, NV
The social media manager also strategizes how to grow and further develop the business through social media.
02/15/2022: Ventura, CA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Social Media Manager jobs
Becoming a social media manager takes more than having a social media account.
12/23/2021: New Suffolk, NY
Most social media managers also have soft skills that help them excel at their jobs.
01/09/2022: Anaheim, CA
Social media managers often work with tight deadlines and may be on the receiving end of hurtful social media comments.
02/04/2022: Lincoln, NE
There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this.
02/19/2022: Cedar Rapids, IA
Content curation has always been a major part of social media marketing skills.
01/12/2022: Wilmington, NC
Step 3: View the best colleges and universities for Social Media Manager.
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